Sydney Bears and CADA Join Forces in Multi-Season Partnership

The Bing Lee Sydney Bears are proud to announce an exciting new multi-season partnership with CADA, playing Beats That Move You, marking a major step forward in growing the club's reach and bringing even more fans into the game.

As the Bears continue to break attendance records and introduce thousands of new fans to ice hockey, CADA will become the club's exclusive radio partner, delivering extensive on-air promotion, competitions, player interviews and unforgettable fan experiences throughout the 2026 and 2027 seasons.

The partnership will see CADA promote remaining home game and the 2027 season across its network, giving listeners the chance to win tickets while building excitement around each matchday.

Fans can also look forward to exclusive experiences that money can't buy.

Beyond giveaways, the partnership includes regular player interviews, social media activations, branded game-day entertainment, in-venue signage and collaborative promotions that will continue introducing new audiences to the Sydney Bears and the AIHL.

Sydney Bears President Bianca Musico said the partnership reflects the club's commitment to connecting with new audiences through innovative media partnerships.

"The growth of the Bears over the past 12 months has been incredible, and partnering with CADA allows us to introduce our game to an entirely new audience. We've seen first-hand how entertainment, culture and sport can come together to create an incredible fan experience, and we're excited to work with the CADA team to continue building something special."

The partnership reinforces the Sydney Bears' position as one of Australia's fastest-growing sporting brands, with CADA's reach helping to showcase the excitement, atmosphere and community that has made Bears game nights one of Sydney's must-attend sporting experiences.