Turn our fans into yours

Connect Your Brand with Sydney's Most Exciting Sporting Experience

Drive powerful brand loyalty and reach a passionate, dedicated audience in an uncluttered market. Partner with Sydney's premiere ice hockey team for the 2026 season.

Trusted by leading brands

BECOME A PARTNER

Discover the world’s most thrilling sport. Right here in Sydney.

Experience the speed, skill, and non-stop excitement that makes ice hockey the fastest team sport in the world. See why our passionate community chooses Sydney Bears. 
  • Lightning-fast gameplay with non-stop action
  • World-class athletes showcasing incredible skill
  • Passionate community and electric atmosphere

Stand out in Sydney's crowded sports market

Getting your brand noticed in Sydney is tough. The major sports leagues are saturated with sponsors, making it difficult and expensive for your message to cut through the noise.

Ice hockey offers a unique alternative. Partnering with us allows your brand to dominate a category, capturing the undivided attention of a passionate audience. Become the name everyone associates with the world's most thrilling sport.

  • 12 months visibility in one of Sydney’s busiest retail precincts and robust digital OOH support get your brand front and centre not only during the game but in the periods between.

  • AIHL.TV is watched globally with over 100,000 in season views.

  • We limit jersey & short placements to ensure brands get the visibility without the clutter. All sponsor logos feature on fan jerseys meaning your brand lives on forever, not just the season.

  • Take advantage of our combined 50,000 digital audience across CRM, and social as well as the 120,000+ views on our website to prominently display your message and connect with fans.

  • Take advantage of VIP seating in our corporate section and complimentary food and beverage for you and your guests. Experience the game from the best seats in the house.

Reach your perfect audience

Connect with engaged, loyal fans across multiple touchpoints. Our diverse audience provides premium access to families, professionals, and passionate sporting enthusiasts.

We dominate Sydney

Unlock an untapped winter-sport market that reaches far beyond the rink. Sydney Bears fans travel from suburbs across the city to pack out home games at Macquarie Centre, delivering exposure that extends well beyond the north-west. With a home base inside one of Sydney's busiest shopping precincts, your brand is seen by thousands every week, on game days and every day in between.

Premium audience engagement

75%

High-income households with families seeking premium entertainment

92%

Repeat attendees showing strong brand loyalty

85%

Local residents within 30km of Macquarie Centre

Digital reach

Facebook 6.5K followers

Instagram 6K followers

TikTok 5.7K followers

Email List 5.1K subscribers

Website 100,000+ seasonal

AIHL.TV 100,000+ viewers

Venue exposure

Macquarie Centre 50,000+ daily

Ice Rink 19,000 weekly

Game day

Avg 1200 fans per game

Families 45%

Professionals 25-45 30%

Other Demographics 25%

Types of partnerships

From small to big business or individuals wanting to support the club, there’s a partnership to suit all budget ranges.

  • Major, Platinum, Gold packages available to suit your business objectives. Each partnership is tailored to curate the best tools to achieve your desired outcome.

  • Support the players and the club through our Player Partnership program. Exclusive and non-exclusive partnership arrangements are available.

  • Make an impact on game day, road trips, online and more with Community Partnership. This allows small businesses to experience the impact of Bears Partnership at a smaller and more affordable scale.

PARTNER WITH US

Delivering real impact

How Option Wealth achieved $400,000 in revenue with a Sydney Bears partnership

200+
Qualified leads

4+
Properties sold

As a major partner, Option Wealth leveraged the tools provided by the Sydney Bears to achieve incredible results. Through robust digital campaigns, venue signage & team branding they were able to position themselves as a trusted partner. We then activated our fans on game day to set up a lead generation station, where fans filled out a form for the chance to win prizes from iPads to Sydney Bears jerseys. The activity generated over 200+ qualified leads and $400,000 in company revenue.

Our fans trust that we deliver value through our partners which is why they’re more likely use a product or service associated with the Sydney Bears.

$400k
Company revenue

READY TO PARTNER?

Hear it from our partners

  • "The Bears fans never disappoint in coming to The Ranch post game, but also in choosing us as their restaurant for special events unrelated to hockey. The rink signage has allowed us to stay top of mind as restaurant of choice in the Macquarie area."

    —Shane, The Ranch Hotel

  • "Being an impact sponsor of the Sydney Bears has allowed us to expand our network of clients. We have access to other Bears Sponsors but also at an AIHL level which has a positive contribution to our business. The VIP hospitality has given us a great opportunity to entertain clients and guests and we have always been treated to a high standard of professional service."

    — Sean Burrell, Rifle Media

  • "We know how expensive hockey is as a sport, a lot of the players work full time jobs on top of playing at the highest level. So we banded together to sponsor some of the players to provide equipment while also supporting the club too."

    — Player Sponsor

  • "When given the opportunity we will always use a Bears sponsor. For example, we recently had floors done by Solomon's Flooring as we knew they supported our club." "If a company supports my beloved Bears, I always want to support them in return whenever I can!"

    - Sydney Bears Supporter

Connect Your Brand with Sydney's Most Exciting Sporting Experience

Drive powerful brand loyalty and reach a passionate, dedicated audience in an uncluttered market. Partner with Sydney's premiere ice hockey team for the 2026 season.

Discover the Bears •

Discover the Bears •