Welcome Genesis Edge Law Group as 2026 Premier Partner

The Bing Lee Sydney Bears are proud to welcome Genesis Edge Law Group as a Premier Partner for the 2026 Australian Ice Hockey League (AIHL) season.

Genesis Edge Law Group is an independent Australian law firm providing premium legal services across family law, mediation, arbitration, commercial litigation and dispute resolution, alongside business law, wills and estates, and notary services.

Founded with a focus on delivering strong client outcomes, the firm works closely with individuals and businesses to provide tailored, practical legal solutions designed to navigate complex matters with clarity and confidence.

As a Premier Partner, Genesis Edge Law Group joins a select group of organisations supporting the Bears’ long-term growth, to strengthen the club’s on and off-ice capability.

“Welcoming Genesis Edge Law Group as a Premier Partner is a significant step forward for the club,” said Bianca Musico, President of the Sydney Bears. “As we continue to grow, having partners who add real strength to our network is critical as we build the foundation for the next phase of the Bears.”

Ellen Pei, Principal of Genesis Edge Law Group said: “Genesis Edge Law Group is proud to partner with the Sydney Bears as a club that plays such an important role in its community. We’re excited to support an organisation that is building something meaningful both on and off the ice, and we look forward to being part of the club’s continued growth throughout the 2026 season.” 

Genesis Edge Law Group will be integrated across the Bears partner network throughout the 2026 season via in rink dasherboard and LED advertising, branding on player shorts, AIHL.TV broadcast and digital.