Bears sign Bing Lee as Naming Partner for 2026

Date of release: 17 November 2025
 

The Sydney Bears are thrilled to announce Bing Lee as the club's Naming Rights Partner for the 2026 Australian Ice Hockey League season.

The partnership will see Bing Lee branding feature prominently on playing jerseys, throughout Macquarie Ice Rink and across the club's digital platforms.

"Securing a partner of Bing Lee's calibre is a significant milestone for our club," said Bianca Musico, Sydney Bears Team Governor and Partnerships Director. "As a family-owned NSW business with deep roots in the community, Bing Lee shares our values and commitment to excellence. This partnership strengthens our elite program and enhances what we can deliver to our fans."

Anita Savlodi, Head of Brand and Marketing said, "Our partnership is built on shared values - commitment, growth and community spirit.  At Bing Lee we believe in growing together - supporting local sport and the partnerships that share our passion for community and development." 

Welcome to the Bears family, Bing Lee!