Sponsorship Referral Program
Help Connect Businesses with Sydney's Most Exciting Sporting Experience
Know a brand or business that needs to be part of the Bears?
Make the intro, we’ll do the rest.
We’re always looking to partner with businesses that want to connect with our community. If you know someone who’s a good fit, introduce us. If it turns into a sponsorship, you’ll be rewarded.
Get started by filling out the form or emailing president@sydneybears.com
Trusted by leading brands
How it works
Make the introduction
Fill out the form with the business details, or email president@sydneybears.com connecting the Bears directly to the business.
We take it from there
Our team will handle all conversations, proposals and sponsorship details.
Get rewarded!
If your referral turns into a confirmed sponsorship, you’ll receive a digital gift card to use at the Bears shop, at home games, or at the Bears Bar.
Referral rewards
$5,000+ sponsorship → Receive a $250 Bears gift card
$1,000–$4,999 sponsorship → Receive a $100 Bears gift card
Referrals must be new business introductions and are subject to program terms. Rewards are issued once a sponsorship agreement is signed and payment is received.
Who should you refer?
Local businesses looking to grow their presence
National brands wanting to connect with a loyal sports audience
Hospitality, retail, fitness, or service-based businesses
Anyone who wants to be part of the Sydney Bears community
Stand out in Sydney's crowded sports market
Getting brands noticed in Sydney is tough. The major sports leagues are saturated with sponsors, making it difficult and expensive for your message to cut through the noise.
Ice hockey offers a unique alternative. Partnering with us allows your brand to dominate a category, capturing the undivided attention of a passionate audience. Become the name everyone associates with the world's most thrilling sport.
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12 months visibility in one of Sydney’s busiest retail precincts and robust digital OOH support get your brand front and centre not only during the game but in the periods between.
Still available for 2026
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AIHL.TV is watched globally with over 100,000 in season views. Reach a sport loving audience who are passionate supporters of the Club and the brands that support them.
Still available for 2026
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We limit jersey & short placements to ensure brands get the visibility without the clutter.
1x position available for 2026
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Take advantage of our combined 50,000 digital audience across CRM, and social as well as the 120,000+ views on our website to prominently display your message and connect with fans.
Still available for 2026
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Take advantage of VIP seating in our corporate section and complimentary food and beverage for you and your guests. Experience the game from the best seats in the house.
Limited availability remaining for 2026
Types of partnerships
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Major, Platinum, Gold packages available to suit your business objectives. Each partnership is tailored to curate the best tools to achieve your desired outcome.
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Support the players and the club through our Player Partnership program. Exclusive and non-exclusive partnership arrangements are available.
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Make an impact on game day, road trips, online and more with Community Partnership. This allows small businesses to experience the impact of Bears Partnership at a smaller and more affordable scale.
From small to big business or individuals wanting to support the club, there’s a partnership to suit all budget ranges.
Reach your perfect audience
Connect with engaged, loyal fans across multiple touchpoints. Our diverse audience provides premium access to families, professionals, and passionate sporting enthusiasts.
We dominate Sydney
Unlock an untapped winter-sport market that reaches far beyond the rink. Sydney Bears fans travel from suburbs across the city to pack out home games at Macquarie Centre, delivering exposure that extends well beyond the north-west. With a home base inside one of Sydney's busiest shopping precincts, your brand is seen by thousands every week, on game days and every day in between.
Premium audience engagement
75%
High-income households with families seeking premium entertainment
92%
Repeat attendees showing strong brand loyalty
85%
Local residents within 30km of Macquarie Centre
Digital reach
Facebook 7K followers
Instagram 7.4K followers
TikTok 6.2K followers
Email List 5.5K subscribers
Website 100,000+ views
AIHL.TV 100,000+ viewers
Venue exposure
Macquarie Centre 50,000+ daily
Ice Rink 19,000 weekly
14 million estimated impressions over a 12 month period
Game day
Avg 1200 fans per game
Families 45%
Professionals 25-45 30%
Other Demographics 25%
Delivering real impact
How Option Wealth achieved $400,000 in revenue with a Sydney Bears partnership
200+
Qualified leads
4+
Properties sold
$400k
Company revenue
As a major partner, Option Wealth leveraged the tools provided by the Sydney Bears to achieve incredible results. Through robust digital campaigns, venue signage & team branding they were able to position themselves as a trusted partner. We then activated our fans on game day to set up a lead generation station, where fans filled out a form for the chance to win prizes from iPads to Sydney Bears jerseys. The activity generated over 200+ qualified leads and $400,000 in company revenue.
Our fans trust that we deliver value through our partners which is why they’re more likely use a product or service associated with the Sydney Bears.
Hear it from our partners
Help Connect Businesses with Sydney's Most Exciting Sporting Experience
Drive powerful brand loyalty and reach a passionate, dedicated audience in an uncluttered market. Partner with Sydney's premiere ice hockey team for the 2026 season.